Each case study is explored from the scoping and research stage right through to evaluation, providing the reader with a complete overview of the most important building blocks in social. The case studies examined in this book build on a diverse range of real life situations, and enable students to decide on action based on real information and data. Social media marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. Asian paints tag a holi friend campaign on facebook read case study 16. We specialize in organic onpage seo free listing not payperclick. Apr 21, 2011 just in time for earth day, heres a case study on the tactics used to market a book about green marketing. Each case study is explored from the scoping and research stage to evaluation, providing the reader with a complete overview of the most important building blocks in social marketing and how. From a social marketing perspective the product associated with any campaign could be divided into core product, actual product and augmented product. Over the past 50 years it has emerged as one of the most influential drivers of marketing in the uk business community. Nov 20, 2017 the book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, authorselected youtube video playlists, additional case studies, further weblinks, powerpoint slides and testbank. Case studies on social marketing a global perspective m. Pdf on sep 26, 2018, paulo ricardo dos santos meira and others. The research also showed that 1824 year old males were the most likely to drop food litter so this was the audience to target. An approach to planne d social change kotler and zaltman 1971.
What i liked most are the interesting and unique case studies from asia including vietnam, sri lanka, india and bangladesh. It is very tough to convert the stubborn target audience in this particular case to use the toilets since they are used to defecating in the open for many long years. This book presents highquality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by nongovernmental organizations, public administrations, and even businesses. So while your case studies can use one or the other, dont be afraid to. The pdf case study reads like a compelling news article, including titles.
It includes primary health care and community development. Social marketing casebook request pdf researchgate. Cases about food and agriculture took center stage in 2018. Case studies in social marketing centre for teaching. This case delves into the critical success factors of the industry and the factors that gave a few players market leadership in this industry. Axe facebook marketing case study read case study 15. The case study was also presented at the leading social change conference in april, 20. This book presents international case studies on development and implementation of. Request pdf social marketing casebook social marketing casebook. Social marketing has become an indispensable tool for all types of organizations worldwide.
Time loss injury rate had reached all time high of 5. Campaign objectives create awareness maximize the reach of the theatrical trailer and other promotional videos. This book presents highquality cases on the development, implementation, and. Small business case studies hubspot inbound marketing. Social media case studies 5 social media case studies sony mobile india over achieved 2 million fans through social media sony india pvt ltd. Founded in 2007, ibms corporate service corps csc had become the largest pro bono consulting program in the world. The case studies presented in this book are just a small sample of the success stories. These social media marketing case studies represent clients with whom we have. Best case studies on integrated marketing communication.
Each case study is explored from the scoping and research stage to evaluation, providing the reader with a complete overview of the most important building blocks in social marketing and how these can be applied to the real world, including insights from the key people involved in social marketing and the identification of the common themes. How mahindra two wheelers used social gaming for its brand brand name mahindra two wheelers limited agency wat consult objectives to launch the unique mahindra centuro in a market cluttered with two wheelers. How social media insights turned around lexus holiday campaigns by infegy. An earlier version of this paper was delivered before the american. Having learnt of the future conventional foods, they decided to.
Small business case studies inbound marketing, sales. Here are a few indicators of the global scope of social marketing. A case can be focused on a specific issue whether technical, human, financial, marketing, competitive, or industrialrelated but it is important to note at the outset. Top 40 most popular case studies of 2018 yale school of.
Agency51 found that social media marketing and email marketing could help augean gather market research data and promote specific products and services more effectively than just text posts. These social media marketing case studies represent clients with whom we have worked for over a year and provided significant gains in blogging and social media marketing results. Keep britain tidy conducted market research in 2007 which revealed that fast food litter is one of englands biggest litter problems, with 24% of streets being strewn with fast food. They thought instead of doing a job, they will launch fresh vegetables in indian markets. It gives an insight into the challenges dell faces in india and attempts to answer if dells business model will be successful in india. Social marketing is a tool which may be used in achieving the goal of health for all by the year 2000. As elliott 1991 points out, tbe emergence of social marketing at just tbat moment in time. How to generate small business leads learn search engine optimization, business blogging, social media marketing, and more to get found by more prospects and generate leads. In second place at the time of writing is a mention of this book thats not a bad start. Read the only social media strategy book that will help you get organized as you build a regular. In the canons of social science research the single case study, when compared with quantitative forms of research or multiple case studies, is ordinarily judged to be lacking in rigor. We had the chance to speak with the books primary author, a green marketing consultant, and look at a campaign that involved. Digital marketing the fastest growth area of marketing we have ever witnessed now competes for the lions share of an annual pot worth.
The authors outline the four zones of social media that. Hdfc bank on social media how they listen customers on twitter read case study 17. Case studies in social marketing centre for teaching excellence. The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, authorselected youtube video playlists, additional case studies, further weblinks, powerpoint slides and testbank. Offering something for free is a proven marketing tactic. I will keep on updating the list with time, as i keep on researching on good tutorials and books for our digital marketing readers and learners. Technologies for climate change mitigation transport sector. Social media marketing case studies marketing consultant.
Here are casestudies of different brands and companies that exhibit an integrated marketing communication approach. There are plenty of free digital marketing pdf books to download available on the internet. Social media marketing was the first textbook to cover this vital. Sample case studies marketing case study 1 marketing and distribution of mushroom sachin and virag are two enterprising youth. Social marketing casebook brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world. Social media marketing case study linkedin slideshare.
Here are five of some of the successful facebook marketing campaigns achieved by companies using their tools. A unique feature of the book are separate chapters on social business and rural marketing. We had the chance to speak with the book s primary author, a green marketing consultant, and look at a campaign that involved social outreach, traditional media and. A case study, international journal of entrepreneurial knowledge ijek, vol.
A case on the coffee supply chain remained the top case and cases on burgers, chocolate, and palm oil all made the top ten, according to data compiled by yale school of management case research and development team som crdt. Social media expert gains over 45,488 facebook fans and doubles website traffic to ceos blog. Here is the list of some of the best free ebooks available online. This management case study in pdf format 15 pages gives an overview of dells business and marketing strategy in india. The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these platforms into the brands marketing communications executions, and harnessing social media data to yield customer insights. This has become increasingly popular among government as an efficient and effective means of communication to address many serious social issues. Social marketing casebook brings together a dedicated collection of social marketing case studies and vignettes from around the world for the first time. The objective of this paper is to understand the concept of social marketing, picking a social issue in india, identifying the target segment and the communication objectives, analysing the social marketing techniques used for that issue and developing a storyboard for television commercial based on the analysis. Ask the expert get your most pressing marketing questions answered, on a variety of hotbutton topics or find out what has already been answered. The author demonstrates the importance of these facets by case studies of four programs built around constructive social goals. Case studies of successful social media marketing social media loosely refers to a wide spectrum of web based and mobile applications that enable social interaction across geographical boundaries mainly through user generated content. This conference involved 300 practitioners in ontario. Using social media for social viral campaign a case. Using social media for social viral campaign a case study m.
Adidas on facebook cricket based social media marketing case study read case study 14. It develops, manufactures, licenses, supports and sells computer software, consumer electronics, personal. This research will enrich the discipline of social marketing by filling a gap in academic literature on the application of social marketing theory in the music industry. Search through our online content portfolio of best practices, insightful event recaps, indepth research reports, awardwinning case studies, and leadingedge playbooks. Social marketing may be defined as the adaptation of commercial marketing and sales concepts to bring certain specific behavioural changes on the target segment. Social enterprise case studies yale school of management. Case studies 12 communitybased distribution in haiti and mozambique 12 haiti mozambique 19 communitybased social marketing in india 24. Digital marketing case studies below you will find detailed digital marketing case studies related to all chapters of the digital and social media marketing book. The jack johnson case study was presented at the 20 world social marketing conference in toronto, and a publication was submitted to a special edition of journal of social marketing invitation only as part of the conference proceedings anticipated publication in early 2014. Is there a book that describes the top marketing case studies. Its the tactical manual for successful social media programs. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users. Just in time for earth day, heres a case study on the tactics used to market a book about green marketing.
Top social media marketing case studies digital vidya. If you are not showing up in search engine results you are losing business. Please revisit this page regularly since we plan to keep it populated with the latest case studies. The marketing society is a notforprofit organisation owned by its members, with over 2500 senior marketers. Social marketing, especially as applied to health, has had a fairly controversial history. If youre interested on the digital marketing side, i can recommend the best digital marketing campaigns in the world. As an integral part of its asia pacific ventures and business expansion strategies, sony corporation established the indian subsidiary on november 17, 1994.
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